All of the following are considered to be controllable marketing variables EXCEPT ________.
A)economy
B)pricing
C)promotion
D)distribution
E)All are controllable.

Question

Quizplus · Accepted Answer

The economy is not considered to be a controllable marketing variable as it is influenced by external factors such as global events, government policies, and natural disasters. The other options listed - pricing, promotion, and distribution - are all controllable variables that can be manipulated by marketing efforts. Therefore, the correct answer is A.

All of the Following Are Considered to Be Controllable Marketing