ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola.The data are primarily collected through surveys, purchase and media panels, and scanners.What kind of service does ABC provide in the marketing research industry?
A)Internet service
B)data analysis service
C)limited-service suppliers
D)coding and data entry services
E)syndicated services

Question

Quizplus · Accepted Answer

ABC provides syndicated services in the marketing research industry, specifically selling data designed to serve the information needs of firms like PepsiCo and Coca-Cola. The data are collected through various methods, such as surveys and scanner technology, and are made available to multiple clients. Therefore, ABC is considered a syndicated service provider.

ABC Is a Company Which Is Involved in Selling Data