A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n)________.
A) transactions processing system
B) formal system
C) marketing information system
D) expert system
E) research directorate

Question

Quizplus · Accepted Answer

A marketing information system is a formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoingbasis. The other options, such as transactions processing system, expert system, and research directorate, do not specifically relate to marketing information systems.

A Formalized Set of Procedures for Generating,analyzing,storing,and Distributing Pertinent Information