Interviews with industry experts, those individuals who are knowledgeable about the firm and the industry, may help formulate the marketing research problem.Which of the following statements is true about interviews with industry experts?
A)These experts may be found both inside and outside the firm.
B)Typically, expert information is obtained by unstructured personal interviews without Administering a formal questionnaire.
C)It is helpful to prepare a list of topics to be covered during the interview.
D)All of the above are true.

Question

Quizplus · Accepted Answer

All of the statements are true. Interviews with industry experts can be found both inside and outside the firm. Expert information is often obtained through unstructured personal interviews, and it is helpful to prepare a list of topics to be covered during the interview.

Interviews with Industry Experts, Those Individuals Who Are Knowledgeable About