Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market?
A)a field research project to be conducted by Wendy's to answer the question of how to increase its share of the fast food market
B)a report from the Fast Food Retailers Association on changing preferences for consumer tastes
C)a US Census Bureau report on the changing demographic profile of the US consumer
D)all of the above
E)B and C only

Question

Quizplus · Accepted Answer

A field research project conducted by Wendy's would provide primary data rather than secondary data. The report from the Fast Food Retailers Association on changing preferences for consumer tastes and the US Census Bureau report on changing demographic profiles of the US consumer would both be helpful sources of secondary data for defining the problem of Wendy's increasing its share of the fast food market.

Which Sources of Secondary Data Would Be Helpful in Defining