An unstructured,exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called ________.
A) quantitative research
B) qualitative research
C) descriptive research
D) causal research
E) secondary data

Question

Quizplus · Accepted Answer

Qualitative research is an unstructured, exploratory research methodology that focuses on understanding the problem setting through small samples. It aims to provide insight into motivations, perceptions, and experiences of individuals in a particular setting. Quantitative research, on the other hand, uses a structured approach with larger sample sizes to collect numerical data and test hypotheses. Descriptive research is used to describe the characteristics of a population or phenomenon, while causal research is used to establish cause-and-effect relationships between variables. Secondary data is pre-existing data that has been collected for other purposes.

An Unstructured,exploratory Research Methodology Based on Small Samples Intended to Provide