________ includes the underlying motives,perceptions,attitudes,buying habits,and demographic and psychographic profiles of buyers and potential buyers.
A) Buyer behavior
B) Economic behavior
C) Organizational behavior
D) Ethical behavior
E) Advertising creativity

Question

Quizplus · Accepted Answer

Buyer behavior refers to the psychological and behavioral processes of consumers searching for, evaluating, purchasing, using, and disposing of products and services. It includes the underlying motives, perceptions, attitudes, buying habits, and demographic and psychographic profiles of buyers and potential buyers. Understanding buyer behavior is essential for marketers because it helps them develop effective marketing strategies and tactics that resonate with their target audience.

________ Includes the Underlying Motives,perceptions,attitudes,buying Habits,and Demographic and Psychographic Profiles