Which of the following is NOT a characteristic of the Likert scale?
A)easy to construct
B)easy to administer
C)easy for the respondent to understand
D)the number of scale points can vary
E)respondents read a short phrase rather than an entire statement

Question

Quizplus · Accepted Answer

The Likert scale typically involves respondents reading and responding to entire statements rather than just short phrases, making choice E the characteristic that does not apply.

Which of the Following Is NOT a Characteristic of the Likert