What type of scale is this? Sears is:
Powerful -:-:-:-:-X-:-:-: Weak
Unreliable -:-:-:-:-:-X-:-: Reliable
A)Likert scale
B)semantic differential scale
C)continuous rating scale
D)Stapel scale
E)visual scale

Question

Quizplus · Accepted Answer

This is a semantic differential scale, which is used to measure the connotative meaning of objects, events, and concepts. The respondents specify their level of agreement to a statement by marking at the point on the scale between two bipolar adjectives (e.g., Powerful-Weak, Unreliable-Reliable).

What Type of Scale Is This? Sears Is