Porter defined ________ as the amount of money that a customer is willing to pay for a resource,product,or service.
A) margin
B) value
C) premium
D) cost

Question

Quizplus · Accepted Answer

According to Porter, "value" represents the amount of money that a customer is willing to pay for a resource, product, or service. Margin refers to the difference between revenue and costs, premium refers to an additional cost for a higher quality product, and cost refers to the expenses incurred in producing a product or service.

Porter Defined ________ as the Amount of Money That a Customer