Social CRM is an information system that _________________.
A) is used by companies to gather data about its employees and improve its human resource decisions
B) helps companies improve intra-departmental communication and social relationships
C) is used exclusively by corporate networks to communicate with employees at all levels
D) helps companies collect customer data from social media and share it among their customer-facing processes

Question

Quizplus · Accepted Answer

Social CRM (Customer Relationship Management) is a system that collects customer data from social media and other online sources and uses it to improve customer-facing processes, such as marketing, sales, and customer service. It enables companies to better understand their customers, personalize interactions, and offer better customer experiences. Option A is incorrect as Social CRM focuses on customer data instead of employee data. Option B is incorrect as Social CRM is not specifically designed to improve intra-departmental communication. Option C is incorrect as Social CRM is not exclusive to corporate networks or communication with employees only.

Social CRM Is an Information System That _________________