Restaurants promote their cuisines by sending pop-up messages to consumers' smart phones detected in close proximity.This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of location-based marketing, as the restaurants are targeting consumers in close proximity to their location using their smart phones' GPS or Wi-Fi signals to send them pop-up messages promoting their cuisine.

Restaurants Promote Their Cuisines by Sending Pop-Up Messages to Consumers