The telephone number of Brad's financial services firm is CALL-IRA. He felt this number would be an easy one for his clients to remember because
A)the stimulus consists of letters rather than numbers.
B)most of his customers will be investors.
C)it consists of only two chunks of information that are meaningfully related to his business.
D)auditory encoding is more easily accomplished when the visual stimulus consists of letters rather than numbers.

Question

Quizplus · Accepted Answer

The telephone number consists of only two chunks of information (CALL and IRA) that are meaningfully related to Brad's financial services firm. This makes it easier for clients to remember the number as it relates directly to the business.

The Telephone Number of Brad's Financial Services Firm Is CALL-IRA