In the elaboration likelihood model, two types of persuasive communications can be used. These are the central route and the ________ route.

Question

Quizplus · Accepted Answer

The other option provided in the question is a made-up term ("secondary" and "outside" have no relevance to the elaboration likelihood model). The correct answer is A) peripheral, which is the other route to persuasion identified in the elaboration likelihood model. The central route requires the audience to engage in high levels of cognitive processing and careful consideration of the message, while the peripheral route utilizes cues such as attractive visuals or celebrity endorsements to influence attitudes without requiring much thought.

In the Elaboration Likelihood Model, Two Types of Persuasive Communications