A cosmetic company is interested in selling its product by targeting women's concerns over their appearance particularly regarding aging. A technique that is likely to work would be a(n) ________ advertising campaign.

Question

Quizplus · Accepted Answer

Fear appeal advertising campaign is likely to work in this case as it targets women's concerns over aging and appeals to their fear of looking old. The campaign can show the negative consequences of not using the product, such as wrinkles, sagging skin, and age spots. This approach can persuade women to purchase the product to alleviate or prevent these aging concerns.

A Cosmetic Company Is Interested in Selling Its Product by Targeting