One reason Milgram's subjects obeyed so readily was that they were "on their own" as far as being able to compare their behavior with that of other people in the same situation. This is called

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Milgram's subjects were placed in a situation where they could not compare their behavior with others, which created a lack of social comparison. This lack of comparison made the subjects more likely to obey the authority figure, as they had no reference point to gauge their behavior against. The other options, lack of legitimate authority and inadequate social reinforcement, are also relevant factors in explaining the subjects' obedience, but they are not directly related to the lack of social comparison.

One Reason Milgram's Subjects Obeyed So Readily Was That They