Google's IPO used a _________ auction process, which enabled it to attract a diversified investor base including many individual investors.

Question

Quizplus · Accepted Answer

Google's IPO used a Dutch auction process. The Dutch auction is a public offering auction structure in which the price of the offering is set after taking in all bids to determine the highest price at which the total offering can be sold. This allowed for a more democratic allocation of shares, enabling a broad range of investors to participate.

Google's IPO Used a _________ Auction Process, Which Enabled It