Who was the Roman rhetorician who recognized the power of the Latin language to communicate with the people?

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Cicero was a renowned Roman statesman, lawyer, and philosopher who also had great skills as a public speaker and rhetorician. He recognized the power of the Latin language to communicate with the people and he wrote extensively on oratory and rhetoric, becoming one of the most important figures in the development of Latin prose.

Who Was the Roman Rhetorician Who Recognized the Power of the Latin