The sales typically measured by a manufacturer are

Question

Quizplus · Accepted Answer

The sales measured by a manufacturer are generally the quantity sold to distributors or retailers (sell-in). This is because the manufacturer sells the products to intermediaries like distributors or retailers who then sell it to final customers (sell-through). The quantity reported by a salesperson may not always reflect the actual sales made to intermediaries or final customers. Therefore, option A and C are not the best choices. Option D is incorrect as it includes all options. Hence, option B is the best choice.

The Sales Typically Measured by a Manufacturer Are