When the retailer decides to pass through some or all of the promotion to customers to spur sales,the result is

Question

Quizplus · Accepted Answer

When the retailer decides to pass through some or all of the promotion to customers, the end customer benefits from a lowered price of the product. This results in increased purchases and thus, increased sales for the entire supply chain. Hence, both A and B are correct. However, passing through promotions may not necessarily lead to an increase in inventory held at the retailer, which eliminates option C. Therefore, the best choice is D.

When the Retailer Decides to Pass Through Some or All