Managers should ensure that a firm's transportation strategy
A)involves cost minimization.
B)involves profit maximization.
C)supports its competitive strategy.
D)is separate from competitive strategy.

Question

Quizplus · Accepted Answer

A firm's transportation strategy should support its competitive strategy. This means that transportation decisions should align with a firm's overall goals and objectives, such as providing superior customer service or differentiating itself from competitors. Cost minimization and profit maximization are important considerations, but they should not be the sole focus of a transportation strategy. Additionally, a transportation strategy should not be separate from a competitive strategy but rather integrated with it.

Managers Should Ensure That a Firm's Transportation Strategy