Customers will have a negative perception of revenue management tactics if they are simply presented as a mechanism for extracting maximum revenue.

Question

Quizplus · Accepted Answer

If revenue management tactics are presented solely as a way to extract the maximum amount of revenue from customers, customers may perceive it as manipulative or exploitative. It is important to also highlight how revenue management can benefit customers, such as through personalized pricing or ensuring availability of in-demand products/services.

Customers Will Have a Negative Perception of Revenue Management Tactics