In order to achieve the greatest value,
A)supply planning and revenue management should be performed separately.
B)supply planning should be completed first.
C)supply planning and revenue management should be combined.
D)revenue management should be completed first.

Question

Quizplus · Accepted Answer

Combining supply planning and revenue management allows for better coordination between the two functions, leading to higher overall profitability. By understanding demand patterns and adjusting supply accordingly, revenue management can optimize pricing and promotion strategies, while supply planning ensures that inventory levels are sufficient to meet demand without incurring unnecessary costs. Separating the two functions or completing one before the other may lead to suboptimal decision-making and ultimately lower value.

In Order to Achieve the Greatest Value