The CRM processes are crucial to the supply chain because
A) all demand, and therefore revenue, ultimately arises from the customer.
B) CRM processes (and also CRM software) must be integrated with internal operations to optimize performance.
C) customer-focused units should be working independently from internal operations.
D) A and B only

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The Answer of The CRM processes are crucial to the supply chain because
A) all demand, and therefore revenue, ultimately arises from the customer.
B) CRM processes (and also CRM software) must be integrated with internal operations to optimize performance.
C) customer-focused units should be working independently from internal operations.
D) A and B only

The CRM Processes Are Crucial to the Supply Chain Because