A company's marketing and sales strategy
A) defines the set of customer needs that it seeks to satisfy through its products and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be positioned, priced, and promoted.
D) determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.
E) determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.

Question

Quizplus · Accepted Answer

A company's marketing and sales strategy involves defining the target market, segmenting the market, positioning the product or service, setting the price, and developing promotion and communication strategies. Choices A, B, D, and E are not part of the marketing and sales strategy but are related to other areas of the business, such as product development, operations, and human resources.

A Company's Marketing and Sales Strategy