Which of the following specifies the portfolio of new products that a company will try to develop?
A) Competitive strategy
B) Product development strategy
C) Marketing and sales strategy
D) Supply chain strategy
E) all of the above

Question

Quizplus · Accepted Answer

The portfolio of new products that a company will try to develop is specified by its product development strategy. Competitive strategy involves the overall plan for competing within the market, while marketing and sales strategy outlines the specific tactics for promoting and selling the company's products. Supply chain strategy focuses on managing the flow of goods and services from suppliers to customers.

Which of the Following Specifies the Portfolio of New Products