In general,the further up the supply chain a company is (or the further they are from the consumer),
A) the greater the distortion of information they receive.
B) the smaller the distortion of information they receive.
C) the information they receive is more accurate.
D) the information they receive is more useful.
E) none of the above

Question

Quizplus · Accepted Answer

The further up the supply chain a company is, the more intermediaries are involved in information transfer, leading to a greater chance of information distortion.

In General,the Further Up the Supply Chain a Company Is