An approach where a firm works with their retail partners in the supply chain to offer a price promotion during periods of low demand would shift some of the demand into a slow period,thereby spreading demand more evenly throughout the year and reducing the seasonal surge.

Question

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By offering price promotions during periods of low demand, the firm can encourage customers to purchase during a slow period, which can help even out demand throughout the year and reduce the seasonal surge. Working with retail partners can help spread the promotion more widely and effectively.

An Approach Where a Firm Works with Their Retail Partners