Customers substituting the firm's product for a competitor's product is

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Customers substituting the firm's product for a competitor's product is known as "stealing share." It means that the firm is taking market share away from its competitors by offering a better product or service. Market growth refers to an expansion in the size of the overall market, while forward selling and forward buying refer to purchasing or selling a product in advance to take advantage of a perceived future change in price or availability.

Customers Substituting the Firm's Product for a Competitor's Product Is