When a promotion is offered during a period,that period's demand tends to go up.This increase in demand results from a combination of three factors.Which of the following is not one of these three factors?

Question

Quizplus · Accepted Answer

The three factors that contribute to an increase in demand during a promotion are forward buying (customers stocking up on the promoted product), stealing share (customers switching from competitor brands), and market growth (overall increase in demand for the product category). Backward buying is not a commonly recognized factor in promotions.

When a Promotion Is Offered During a Period,that Period's Demand