Which of the following statements is most consistent with the marketing concept?
A)Consumers always care more about price than about quality. The goal of business is to market to as many customers as possible.
B)Controlling the market for natural resources can give a firm a huge competitive advantage.
C)All aspects of a business organization should focus on the needs of the customer.
D)The primary purpose of a business is to dominate its market.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes on satisfying the needs of customers and all aspects of a business organization should focus on the needs of the customer. This choice is the only one that represents this concept.  
The other choices represent either a focus on price, market share or a competitive advantage, which do not reflect the marketing concept.

Which of the Following Statements Is Most Consistent with the Marketing