Buckeye's Bowling Alley has recently decided to develop a franchise venture overseas.What concept would Buckeye's use in creating a distinctive business for the global market?

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The marketing concept is the best choice for Buckeye's Bowling Alley to create a distinctive business for the global market. The marketing concept is a customer-centric approach that focuses on identifying and satisfying customer needs and wants. By leveraging this concept, Buckeye's can conduct market research to understand the needs and preferences of customers in different countries and tailor its marketing mix (product, price, place, promotion) to address those needs. This will enable Buckeye's to create a unique and competitive business model that resonates with international customers.

Buckeye's Bowling Alley Has Recently Decided to Develop a Franchise