Companies typically enter into cause-related marketing programs to help a not-for-profit organization achieve a worthy cause and have little expectation that this partnership will benefit their own brand.

Question

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Companies enter into cause-related marketing programs not only to help a not-for-profit organization but also to enhance their own brand image, create favorable public relations, and increase customer loyalty.

Companies Typically Enter into Cause-Related Marketing Programs to Help a Not-For-Profit