If the cost of an ice-cold Coke is more expensive during the summer months,how will this affect consumers' purchasing behaviour?
A)They will not buy at Coke all.
B)They will buy less due to the increase in price.
C)They will buy no more or less due to the increase in price.
D)They will buy more due to the increase in price.

Question

Quizplus · Accepted Answer

Consumers are likely to respond to a higher price for ice-cold Coke during the summer months by purchasing less. This is because they may be more sensitive to price increases during this time when there is high demand for cold beverages. Consumers may also seek out alternative options or substitutes that are less expensive. Therefore, option B is the best choice.

If the Cost of an Ice-Cold Coke Is More Expensive