To increase size and market power in its industry a firm would consider what type of merger?

Name: To increase size and market power in its industry a firm would consider what type of merger?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A horizontal merger involves the combination of two firms that operate in the same industry and produce similar products or services. This type of merger allows both firms to gain market share, increase their size, and consolidate their power in the industry.

To Increase Size and Market Power in Its Industry a Firm