Walt owns a local chain of auto repair shops in Northern Ontario. He tries to go the extra mile in pleasing his customers with comfortable and attractive waiting rooms, friendly service, and an exceptional warranty on all repair work. Walt's approach is consistent with the marketing concept.

Question

Quizplus · Accepted Answer

Walt's approach of focusing on customer satisfaction and providing value through his services aligns with the philosophy of the marketing concept, which emphasizes understanding and meeting the needs and wants of customers.

Walt Owns a Local Chain of Auto Repair Shops in Northern