How does the American Marketing Association define marketing?
A) the creation of profits through effective capital investments
B) the development of new products on a regular basis
C) the activity and processes of creating, communicating, and delivering value to the consumer
D) the function of using advertising and publicity to promote goods and services

Question

Quizplus · Accepted Answer

The American Marketing Association defines marketing as "the activity and processes of creating, communicating, and delivering value to the consumer." This definition focuses on the value created for the consumer, rather than just profits or advertising. Therefore, option C is the correct choice. Option A is incorrect, as marketing is not solely about creating profits through capital investments; it involves creating value for the consumer. Option B is incorrect as marketing involves more than just developing new products. Option D is incorrect as advertising and publicity are just two small parts of marketing; they are not the only focus.

How Does the American Marketing Association Define Marketing