In customer relationship management,firms selling big-ticket items with small customer bases often find it advantageous to do which of the following?

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Firms selling big-ticket items with small customer bases often have a limited number of major customers who contribute a significant portion of their revenue. It is therefore advantageous for these firms to build strong, long-lasting partnerships with these customers to ensure continued business and loyalty. This can involve close collaboration and communication, personalized service, and tailored solutions to meet the unique needs of each customer.

In Customer Relationship Management,firms Selling Big-Ticket Items with Small Customer