Which of the following is the continual collection of information from various sources to assist businesses in product development and providing customer satisfaction?
A) environmental scanning
B) distribution strategy
C) global marketing mix
D) business market segmentation

Question

Quizplus · Accepted Answer

Environmental scanning is the process of continually collecting information from various sources, such as competitors, customers, and the market, to assist businesses in product development and providing customer satisfaction. This information can help businesses stay up-to-date with market trends and changes, and make informed decisions about their products and services. Distribution strategy, global marketing mix, and business market segmentation are all important concepts in marketing, but they do not specifically refer to the continual collection of information for product development and customer satisfaction.

Which of the Following Is the Continual Collection of Information