Which of the following refers specifically to how people act when buying goods and services for personal consumption?
A) cognitive dissonance
B) utility maximization
C) consumer behaviour
D) customer purchasing

Question

Quizplus · Accepted Answer

Consumer behaviour is the study of how people act when buying goods and services for personal consumption. This includes factors that influence their decisions such as attitudes, beliefs, motivations, and perceptions. Cognitive dissonance refers to the discomfort or psychological stress that arises from conflicting thoughts or beliefs. Utility maximization refers to the concept that consumers aim to get the most satisfaction or utility from the goods or services they purchase. Customer purchasing is a more general term that can refer to any kind of purchasing behavior, including for personal or business use.

Which of the Following Refers Specifically to How People Act