In order to help customers feel comfortable with their decision to purchase a new car, manufacturers are offering extended warranties, free oil changes, and maintenance checks. This is an effort to offset which of the following?
A) cognitive dissonance
B) demand elasticity
C) buyer retroaction
D) consumer proactivity

Question

Quizplus · Accepted Answer

The offered incentives such as extended warranties and free maintenance checks aim to reduce cognitive dissonance, which is the discomfort and doubt that customers may feel after making a big purchase decision. These incentives can help customers feel more confident about their decision and reduce any potential regret or anxiety.

In Order to Help Customers Feel Comfortable with Their Decision