What are the two main approaches used in primary marketing research?
A) observation research and survey research
B) the econometric approach and the empirical approach
C) longitudinal research and historical research
D) private research and public research

Question

Quizplus · Accepted Answer

The two main approaches used in primary marketing research are observation research (where researchers observe and record behavior without directly interacting with individuals) and survey research (where researchers directly ask questions to individuals to collect data). Option B (econometric and empirical approach), C (longitudinal and historical research), and D (private and public research) do not accurately represent the main approaches used in primary marketing research.

What Are the Two Main Approaches Used in Primary Marketing