What is an advantage of secondary data when compared to primary data?
A)it is usually more confidential
B)it is usually more relevant
C)it is usually less biased
D)it is usually less costly

Question

Quizplus · Accepted Answer

Secondary data is usually less costly than primary data because it has already been collected and processed by someone else, while primary data requires the company to collect and analyze the data themselves, which can be time-consuming and costly. However, it is important to note that secondary data may not always be as relevant or unbiased as primary data since it was not collected specifically for the company's research needs.

What Is an Advantage of Secondary Data When Compared to Primary