Which of the following demands that marketers actively contribute to the needs of the broader community?
A) green marketing
B) primary data
C) social responsibility
D) observation research

Question

Quizplus · Accepted Answer

Social responsibility is the concept that companies have an obligation to act in the best interest of society. It demands that marketers actively contribute to the needs of the broader community, such as by engaging in philanthropic activities or adopting environmentally friendly practices. Green marketing is a related concept that focuses specifically on promoting environmentally sustainable products and practices, but it is not as broad as social responsibility. Primary data and observation research are research methods, and do not relate to this concept of societal contribution.

Which of the Following Demands That Marketers Actively Contribute to the Needs