A firm's distribution strategy is concerned with which two key elements?

Question

Quizplus · Accepted Answer

A firm's distribution strategy involves both the channel of distribution (how the product is sold and delivered to customers) and physical distribution (how the product is stored, transported, and delivered). Shipping and warehousing are important aspects of physical distribution, but are not the only elements of a distribution strategy. Pricing strategy and credit standards are related to sales and financial management, and facility location and value stream mapping are related to operations management.

A Firm's Distribution Strategy Is Concerned with Which Two Key