Companies such as Chapters and Lush Cosmetics sell goods both online and in physical stores.Which term describes this approach?

Question

Quizplus · Accepted Answer

Multichannel retailing refers to the strategy of selling products through multiple channels such as brick-and-mortar stores, online stores, mobile apps, social media, etc. Companies like Chapters and Lush Cosmetics use this strategy to reach a broader audience and provide more convenience to their customers.

Companies Such as Chapters and Lush Cosmetics Sell Goods Both