Which of the following is defined as the percentage of a market for a product that is controlled by that company?

Question

Quizplus · Accepted Answer

Market share is defined as the percentage of a market for a product that is controlled by a company. Penetration ratio refers to the percentage of potential customers who have purchased a product, volume coefficient is not a commonly used term in marketing, and concentration ratio is a measure of market dominance by a few large firms in an industry.

Which of the Following Is Defined as the Percentage of a Market