Penetration Pricing Would Be Most Appealing to Which of the Following

Penetration pricing would be most appealing to which of the following firms?

A) a firm that is willing to sell some goods below cost in order to generate more store traffic
B) a firm that wants to remove price as a point of comparison so that consumers will make their choices based on other considerations
C) a firm that is introducing a new product and wants to quickly capture the market and discourage competition
D) a firm that has a product for which it wants to establish an image of quality and exclusivity