Which statement about cost-based pricing is most accurate?
A) It determines price by adding a fixed margin to the per-unit cost of the product.
B) It is popular among marketers because the stability of variable costs makes it simple to apply.
C) It uses the same approach for setting prices as the demand-based approach.
D) It is an interesting theoretical approach to pricing, but it is seldom used in the real world.
Correct Answer:
Verified
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