What is the term for a domestic firm granting a foreign firm the rights to produce, promote, and use its trademark/patents in a defined geographical area?
A) exporting
B) direct investment
C) licensing
D) outsourcing

Question

Quizplus · Accepted Answer

The term for a domestic firm granting a foreign firm the rights to produce, promote, and use its trademark/patents in a defined geographical area is called licensing. Exporting refers to sending goods or services produced in one country to another country, direct investment involves establishing operations in a foreign country, and outsourcing involves contracting work to a third party in a different location.

What Is the Term for a Domestic Firm Granting a Foreign